PRODUCT ONLY AVAILABLE WITHIN CENGAGE UNLIMITED. MARKETING STRATEGY teaches students to think and act like marketers. Students learn to develop a customer-oriented market strategy and market plan. This practical approach to analyzing, planning, and implementing marketing strategies is based on applying marketing concepts to the development and implementation of marketing strategy.
| ISBN-13: | 9780357039236 |
| ISBN-10: | 0357039238 |
| Publisher: | Cengage South-Western |
| Publication date: | 2018-08-20 |
| Pages: | 554 |
| Product dimensions: | Height: 10 Inches, Length: 8.5 Inches, Weight: 2.85057704766 Pounds, Width: 1 Inches |
| Author: | O. C. Ferrell, Michael D. Hartline |
| Language: | en |
| Binding: | Paperback |
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