This text covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's interfunctional relationship.
| ISBN-13: | 9780071263917 |
| ISBN-10: | 0071263918 |
| Publisher: | McGraw-Hill Higher Education |
| Publication date: | 2008 |
| Edition description: | 6th |
| Pages: | 346 |
| Product dimensions: | Height: 10.0389563 Inches, Length: 7.874 Inches, Weight: 1.45946017444 Pounds, Width: 0.55118 Inches |
| Author: | Orville C. Walker, John Walker Mullins |
| Language: | en |
| Binding: | Paperback |
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