• Marketing Strategy and Management

Marketing Strategy and Management

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SKU SHUB75639
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Overview

Retaining its indepth and analytical approach, the third edition pays particular attention to the implementation of strategy in practice, including the business to business, service, international, social and public sectors.

Product Details

ISBN-13: 9780333748565
ISBN-10: 0333748565
Publisher: Macmillan Business
Publication date: 2000
Edition description: 3rd
Pages: 542
Product dimensions: Weight: 2.40744790104 Pounds
Author: Michael J. Baker
Language: en
Binding: Paperback

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