Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies every day. Marketing is about the flesh and blood people who need to make tough decisions about the best way to develop a new product, or about how to make a product so irresistible that it flies off store shelves. With this book, the authors show how marketing can come alive when practiced by real people who make real choices.
| ISBN-13: | 9781292064871 |
| ISBN-10: | 1292064870 |
| Publisher: | Pearson |
| Publication date: | 2014-03-05 |
| Edition description: | 2 |
| Product dimensions: | Height: 10.55116 Inches, Length: 7.71652 Inches, Weight: 2.77561987858 Pounds, Width: 0.98425 Inches |
| Author: | Michael R. Solomon, Greg Marshall, Elnora Stuart, Bradley Barnes, Vincent-Wayne Mitchell |
| Language: | en |
| Binding: | Paperback |
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