Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with a discussion of how to select the right methods for the right research questions, before going on to outline the main methods and approaches for the study of: media organisations; the practices of media professionals; media content and representations; and media audiences.
| ISBN-13: | 9780333617106 |
| ISBN-10: | 033361710X |
| Publisher: | Macmillan |
| Publication date: | 1997-12-31 |
| Pages: | 350 |
| Product dimensions: | Height: 8.5 Inches, Length: 5.51 Inches, Weight: 1.00971715996 Pounds, Width: 0.82 Inches |
| Author: | Cottle, Simon |
| Language: | en |
| Binding: | Paperback |
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