Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION shows you how it happens, from content analysis to surveys to experimental research, then gives you expert tips on analyzing the media you encounter in your daily life. Plus, this media research textbook is packed with study tools and review aids to help you get the grade you need in class as well.
| ISBN-13: | 9788131526286 |
| ISBN-10: | 8131526283 |
| Publisher: | CENGAGE INDIA |
| Publication date: | 2015 |
| Edition description: | 10 |
| Pages: | 481 |
| Product dimensions: | Height: 1.5748 Inches, Length: 7.874 Inches, Weight: 1.5 Pounds, Width: 5.5118 Inches |
| Author: | Wimmer |
| Language: | en |
| Binding: | Paperback |
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