Geared to the MBA student, a comprehensive guide to marketing philosophy, strategy, and technique prepares would-be business leaders for the marketing realities of the 21st century. Original.
| ISBN-13: | 9780273642237 |
| ISBN-10: | 0273642235 |
| Publisher: | Pearson Education |
| Publication date: | 1999 |
| Pages: | 342 |
| Product dimensions: | Height: 10 Inches, Length: 7.5 Inches, Weight: 2.08557299852 Pounds, Width: 0.75 Inches |
| Author: | Tim Dickson |
| Language: | en |
| Binding: | Hardcover |
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