Measuring Information Technology Investment Payoff Contemporary Approaches

Why is the measurement of IT investment payoff so difficult and controversial? Why do you need a book dealing with contemporary approaches to measuring IT investment payoff? Do we need to scrap earlier approaches entirely or can we find important improvements to these approaches such that they can be newly applied to effectively measure IT investment payoff in ways that are convincing to senior management? Measuring Information Technology Investment Payoff: Contemporary Approaches will help you to find improvements in existing methods for measuring IT investment payoff as well as to find new, innovative methods for addressing the value of emerging IT.