The contents of this book include: 'Buyer Decision Processes Research', 'Models of Buyer Decision Making', 'Cognitive and Personal Biases in Decision Making', 'Four Types of Copy Testing Scores', and much more.
| ISBN-13: | 9781781637357 |
| ISBN-10: | 1781637350 |
| Publisher: | Koros Press Limited |
| Publication date: | 2014-05 |
| Edition description: | 1 |
| Pages: | 288 |
| Product dimensions: | Height: 1.5748 inches, Length: 7.874 inches, Width: 5.5118 inches |
| Author: | Stephen Baker |
| Language: | en |
| Binding: | Hardcover |
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