MKTG from 4LTR Press connects students to the principles of marketing—bringing them to life through timely examples showing how they’re applied at the world’s top companies every day.Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
| ISBN-13: | 9780357127803 |
| ISBN-10: | 0357127803 |
| Publisher: | Cengage Learning |
| Publication date: | 2020-04-20 |
| Edition description: | 13 |
| Pages: | 448 |
| Product dimensions: | Height: 10.25 Inches, Length: 8.25 Inches, Weight: 2.07454988542 Pounds, Width: 0.25 Inches |
| Author: | Charles W. Lamb, Joe F. Hair, Carl McDaniel |
| Language: | en |
| Binding: | Paperback |
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