MKTG from 4LTR Press connects students to the principles of marketing--bringing them to life through timely examples showing how they're applied at the world's top companies every day.
| ISBN-13: | 9780357127810 |
| ISBN-10: | 0357127811 |
| Publisher: | Cengage |
| Publication date: | 2020-05 |
| Edition description: | 13 |
| Pages: | 448 |
| Product dimensions: | Height: 11 Inches, Length: 8.75 Inches, Weight: 2.0502990366 pounds, Width: 0.75 Inches |
| Author: | Charles W. Lamb, Joseph F. Hair (Jr.), Joe Hair, Carl McDaniel (Jr.) |
| Language: | en |
| Binding: | Paperback |
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