M-commerce (mobile-commerce) refers to e-commerce activities carried out via a mobile terminal such as a phone or PDA. M-commerce applications for both individuals and organizations are expected to grow considerably over the next few years. Mobile Commerce: Technology, Theory and Applications addresses issues pertaining to the development, deployment, and use of these applications. The objective of this book is to provide a single source of up-to-date information about mobile commerce including the technology (hardware and software) involved, research on the expected impact of this technology on businesses and consumers, and case studies describing state-of-the-art m-commerce applications and lessons learned.
| ISBN-13: | 9781591400448 |
| ISBN-10: | 1591400449 |
| Publisher: | Idea Group Pub. |
| Publication date: | 2003 |
| Pages: | 339 |
| Product dimensions: | Height: 10 Inches, Length: 7 Inches, Weight: 1.93124941512 Pounds, Width: 0.81 Inches |
| Author: | Brian Ernest Mennecke, Troy J. Strader |
| Language: | en |
| Binding: | Hardcover |
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