New Economy Excellence Series, New Economy Energy: Unleashing Knowledge for Competitive Advantage

Product Description Forward-thinking companies are focusing their attention on knowledge, that insubstantial asset which is recognised as a key competitive capability in the new economy. Yet despite the mantra that knowledge is '70% people, 20% process and 10% technology', too much emphasis is still placed on technical aspects of knowledge management by firms embarking on initiatives in this area. Zooming in on a critical issue, this new title in the groundbreaking New Economy Excellence series helps managers to consistently reap competitive benefits by understanding the nature of knowledge and how to make the most of it in the ultra-competitive e-world. Other titles in the New Economy Excellence series include: New Economy Edge: Strategies and Techniques for Boosting Online Profitability Jeremy Kourdi - 0471498440 New Economy Expression: Redefining Marketing in the Multi-Channel Age David Mercer - 0471500089 New Economy Emotion: Engaging Customer Passion with e-CRM Alfredo Zingale and Matthias Arndt - 0470841354 From the Inside Flap Peter Drucker said, 'the truly revolutionary impact of the Information Revolution is not artificial intelligence, information, or the effect of computers and data processing on decision-making, policy-making or strategy. The key to continued growth and leadership in the New Economy is not the electronics of computers but the cognitive skills of the "knowledge workers".' Under increasing competitive pressures and a need to gain and sustain competitive advantage, many organisations are focusing their attention on managing knowledge. Key takeaways from this book include the ability to: * understand the nature of knowledge located in an organisation * discriminate between information and knowledge * understand the process of knowledge transfer, using internet and technology infrastructure as a powerful facilitator * institutionalise trust throughout an organisation * make the most of the e-world in which we live, to gain and sustain competitive advantage From the numerous ideas, examples, case studies and checklists included in this book, you will learn how to leverage effective knowledge management techniques as a key competitive advantage in the new economy. From the Back Cover The aim of the series is a simple one - to help managers create and sustain competitive advantage in the Internet economy. The series pioneers a new generation of business books that take a step back from the evangelical hype surrounding the Web to provide a sound commercial analysis of the opportunities and pitfalls of the e-business environment. The question is no longer whether or why, but how? Books which deal with e-business topics in isolation miss the point. The hub of the electronic world - the Internet - is primarily and enabling force. It cannot work miracles. The brightest sparks are still those with the best ideas, not the most venture capital or marketing spend. What these books demonstrate clearly is that the old ways of doing business are not redundant, and that application of sound, practical steps that combine both old and new models will go a long way towards ensuring continued business success. Each title in the New Economy Excellence Series is clear-minded, accessible and aimed at bringing a critical business issue in the new economy into sharper focus. This series is the first of its kind to provide sound practical steps that busy executives can action immediately no matter where they are on the e-business ladder. As befits books concerned with a globalising world, these books take an international perspective. Read the front inside flap to see how you can benefit from New Economy Energy. About the Author SULTAN KERMALLY is now semi-retired, but has spent all his professional life in management education and management development and training. He is currently tutoring at the Open University Business School and advising Hawksmere PLC on their training, as well as wor