New Perspectives in luxury branding is a collection of key articles in this area of high and increasing importance to marketers worldwide. This collection offers insights across a range of sectors. Some of the things the book will explain:- The influence of social media on the building of luxury brands- The effect of the consumption of counterfeit luxury goods on identity- The value of brand extension as a strategy in regards to luxury fashion brands
| ISBN-13: | 9781785608636 |
| ISBN-10: | 1785608630 |
| Publisher: | Emerald Group Publishing Limited |
| Publication date: | 2015-10-29 |
| Pages: | 224 |
| Product dimensions: | Height: 9.61 Inches, Length: 6.69 Inches, Weight: 1 Pounds, Width: 0.48 Inches |
| Author: | Emerald Group Publishing Limited |
| Language: | en |
| Binding: | Paperback |
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