This book describes the impact of omni-channel marketing on the supply chain and logistics functions and is intended to help management meet the needs of not only today's ever changing world but to anticipate what may be required in the future to achieve superior customer service, profitability, and a competitive advantage.
| ISBN-13: | 9780367641979 |
| ISBN-10: | 0367641976 |
| Publisher: | Routledge |
| Publication date: | 2020-11-25 |
| Edition description: | 1 |
| Pages: | 266 |
| Product dimensions: | Height: 8.499983 Inches, Length: 5.499989 Inches, Weight: 1.11994829096 Pounds, Width: 0.83 Inches |
| Author: | Paul Myerson |
| Language: | en |
| Binding: | Hardcover |
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