Operations Management: Producing Goods & Services

One of the most successful writing texts of recent years, this "all-in-one" rhetoric, reader, and handbook contains everything students need for courses in freshman composition. Created by the authors of the best-selling The Macmillan Reader, the text draws on more than 60 years of combined teaching experience to integrate the best of the "product" and "process" approaches to writing. Its particular strengths include an emphasis on the reading-writing connection, a focus on invention and revision, more attention to the fact that patterns blend in actual writing, and an abundance of class-tested activities and assignments -- over 300 in all.