Persuasion Contexts, People and Messages

This text is based on the central theme that persuasion cannot be understood apart from the setting in which it occurs both the immediate context of a persuasion event and the cultural milieu in which it occurs. Drawing many examples directly from student experiences roommate problems, classroom demands, part-time jobs, and mass media events it examines how culture and context help create, shape, and perfect the means people use to influence one another. Comprehensive in perspective, it examines the various micro/macroscopic contexts of persuasion intrapersonal, interpersonal, groups, organizations, social movements, campaigns, propaganda, and the mass media.