This classic, cogent analysis of the major theories of persuasive communication includes many examples from advertising, the legal profession and social sciences research.
| ISBN-13: | 9780030553523 |
| ISBN-10: | 0030553520 |
| Publisher: | Cengage Learning |
| Publication date: | 1994-01-02 |
| Edition description: | 5 |
| Pages: | 432 |
| Product dimensions: | Height: 9.19 Inches, Length: 7.6 Inches, Weight: 1.60055602212 Pounds, Width: 0.7 Inches |
| Author: | Bettinghaus, Erwin P., Cody, Michael J. |
| Language: | en |
| Binding: | Paperback |
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