Planning & Management Of Advertising & Marketing [Hardcover] [May 01, 2014] Stephen Baker

The first phase in the media planning pro- cess is assessing the market and the audience. This phase creates the framework for a media plan that will work. Most of the advertising budget gets spent on media and not on crea- tive or production side. This book is a simple guide to marketing, strategic business plan- ning, advertising and promotion and sales lead generation. With tips and techniques for advertising and PR, for non-marketing man- agers, and for marketing and advertising pro- fessionals too; this is marketing and advertis- ing made simple.