• Pricing Perspectives: Marketing and Management Implications of New Theories and Applications: 2008

Pricing Perspectives: Marketing and Management Implications of New Theories and Applications: 2008

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SKU SHUB65395
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Est. Date: Feb 13, 2026
Overview

The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.

Product Details

ISBN-13: 9780230207226
ISBN-10: 0230207227
Publisher: Palgrave Macmillan
Publication date: 2008-11-03
Edition description: 2008
Pages: 245
Product dimensions: Height: 0.9 Inches, Length: 8.5 Inches, Weight: 0.9700339528 Pounds, Width: 5.5 Inches
Author: Florian Siems
Language: en
Binding: Hardcover

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