Covering topics such as direct marketing, interactive communication, database management and management of a direct marketing campaign, this text is aimed at undergraduate marketing students or post experience MBA or DMS level students. Second revised edition.
| ISBN-13: | 9780077094355 |
| ISBN-10: | 0077094352 |
| Publisher: | McGraw-Hill |
| Publication date: | 1998 |
| Edition description: | 2nd |
| Pages: | 711 |
| Product dimensions: | Weight: 3.37527723122 Pounds |
| Author: | David Jobber |
| Language: | en |
| Binding: | Paperback |
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