Linking theory to marketing practice, this third edition takes into account the modern emphasis on direct marketing and relationship marketing. It covers four main areas: fundamentals of modern marketing thought; marketing mix decisions; competition and markets; and marketing implementation.
| ISBN-13: | 9780077096137 |
| ISBN-10: | 0077096134 |
| Publisher: | McGraw-Hill |
| Publication date: | 2001 |
| Edition description: | 3rd |
| Pages: | 823 |
| Product dimensions: | Height: 10.299192 Inches, Length: 7.700772 Inches, Weight: 3.99918543268 pounds, Width: 1.401572 Inches |
| Author: | David Jobber |
| Language: | en |
| Binding: | Paperback |
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