Contains introductory marketing modules at undergraduate or MBA level. This book covers topics led by contemporary practice and informed by research. It offers lecturers and students a range of cases, vignettes and adverts, a variety of Internet exercises, ethical dilemmas and chapter reviews, and a package of extra resources online.
| ISBN-13: | 9780077107086 |
| ISBN-10: | 007710708X |
| Publisher: | McGraw-Hill Higher Education |
| Publication date: | 2004 |
| Edition description: | 4th |
| Pages: | 942 |
| Product dimensions: | Height: 10.200767 Inches, Length: 7.700772 Inches, Weight: 3.89997741478 Pounds, Width: 1.29921 Inches |
| Author: | David Jobber |
| Language: | en |
| Binding: | Paperback |
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