Work smart. With PHLIP--Prentice Hall's Learning on the Internet Partnership--a free academic support Web site for professors and students in business. Today's new articles are tied directly to your textbook, so you can actually see concepts you're learning as they occur in the world of business.
| ISBN-13: | 9780139570025 |
| ISBN-10: | 0139570020 |
| Publisher: | Prentice Hall |
| Publication date: | 1999 |
| Edition description: | 8th Edition |
| Pages: | 635 |
| Product dimensions: | Height: 9.25195 Inches, Length: 7.00786 Inches, Weight: 3.77651854806 Pounds, Width: 1.29921 Inches |
| Author: | Philip Kotler, Gary Armstrong |
| Language: | en |
| Binding: | Hardcover |
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