For undergraduates studying Principles of Marketing courses. Principles of Marketing: An Asian Perspective provides a comprehensive coverage on topics of Marketing set in an Asian context. Learning is made more engaging for students and teaching more convenient for instructors.
| ISBN-13: | 9789810687533 |
| ISBN-10: | 9810687532 |
| Publisher: | Pearson/Prentice-Hall |
| Publication date: | 2012 |
| Edition description: | 3 |
| Pages: | 790 |
| Product dimensions: | Height: 10.82675 Inches, Length: 8.50392 Inches, Weight: 1.433004703 Pounds, Width: 0.98425 Inches |
| Author: | Philip Kotler |
| Language: | en |
| Binding: | Paperback |
Discover more books in the same category
