With a rigorous and comprehensive approach, this book provides readers with the ideal introduction to this key marketing topic. This new edition includes the most up-to-date examples and most relevant theory, and is structured to cover the content that is essential to those taking services marketing courses on Undergraduate levels 3 and 4, and on MBA and MA Marketing degrees.
| ISBN-13: | 9780077107949 |
| ISBN-10: | 0077107942 |
| Publisher: | McGraw-Hill |
| Publication date: | 2005 |
| Edition description: | 4th |
| Pages: | 575 |
| Product dimensions: | Height: 9.7999804 Inches, Length: 7.499985 Inches, Weight: 2.7116858226 Pounds, Width: 1.3401548 inches |
| Author: | Adrian Palmer |
| Language: | en |
| Binding: | Paperback |
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