Covering management of the service counter and recovery from service failure, customer care, and information as a source of competitive advantage, this text is introduced by a discussion of the difference between goods and service marketing.
| ISBN-13: | 9780077116279 |
| ISBN-10: | 0077116275 |
| Publisher: | McGraw-Hill Education |
| Publication date: | 2008 |
| Edition description: | 5th |
| Pages: | 606 |
| Product dimensions: | Height: 9.6999806 Inches, Length: 7.3999852 Inches, Weight: 2.4691773344 Pounds, Width: 1.6098393 Inches |
| Author: | Adrian Palmer |
| Language: | en |
| Binding: | Paperback |
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