The intention of this book is to explain the received wisdom about marketing, and provide the counter-arguments which moderate the debate. It examines what marketing does, and seeks to strike a balance between academic thinking and practical experience. It is meant for students new to marketing and to business.
| ISBN-13: | 9781844801206 |
| ISBN-10: | 1844801209 |
| Publisher: | Thomson |
| Publication date: | 2006 |
| Pages: | 744 |
| Product dimensions: | Height: 10.78738 Inches, Length: 8.58266 Inches, Width: 1.1811 Inches |
| Author: | Jim Blythe |
| Language: | en |
| Binding: | Paperback |
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