The authors seek to provide the reader with a thorough understanding of consumer decision processes, and communication theory, including measurement of promotional effectiveness, and integrated marketing communications. Eighth revised edition.
| ISBN-13: | 9780071141741 |
| ISBN-10: | 007114174X |
| Publisher: | Irwin |
| Publication date: | 1994 |
| Edition description: | International 8 Revised ed |
| Pages: | 624 |
| Product dimensions: | Weight: 2.5132697868 Pounds |
| Author: | James F. Engel, Martin R. Warshaw, Thomas C. Kinnear |
| Language: | en |
| Binding: | Paperback |
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