In this book, the authors discuss the psychology of loyalty. Topics include the military and political psychology of loyalty; the problem of loyalty in greedy institutions; the communal psychology of loyalty to a place; an empirical pilot study of the relationship of social media brand community activity with on-line consumer behavior; and a review of retail shopping loyalty differences between men and women.
| ISBN-13: | 9781626185722 |
| ISBN-10: | 1626185727 |
| Publisher: | Nova Science Publishers |
| Publication date: | 2013 |
| Edition description: | 1 |
| Pages: | 131 |
| Product dimensions: | Height: 9.25 Inches, Length: 6.25 Inches, Weight: 0.79807338844 Pounds, Width: 0.5 Inches |
| Author: | Luther B. Miller, Wilbur C. Moore |
| Language: | en |
| Binding: | Hardcover |
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