Public Relations Cases

Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES presents a clear theoretical grounding in themajor areas of public relations. Using the ROPE process model (research, objectives, programming, and evaluation), the authors keep studentsfocused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for publicrelations campaigns as recognized by professionals in the field. The cases all use a strategic communications model where clearly definedobjectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness.