The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc.
| ISBN-13: | 9783631718766 |
| ISBN-10: | 3631718764 |
| Publisher: | PL Academic Research |
| Publication date: | 2017 |
| Pages: | 223 |
| Product dimensions: | Height: 8 Inches, Length: 5.75 Inches, Weight: 0.661386786 Pounds, Width: 0.5 Inches |
| Author: | Bayram Oğuz Aydın, Emine Şahin |
| Language: | en |
| Binding: | Paperback |
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