Reshaping Your Business with Web 2.0 : Using New Social Technologies to Lead Business Transformation Using New Social Technologies to Lead Business Transformation

Integrate Web 2.0 trends and technologies into the enterprise Written by a team of experts from the Web 2.0 community and Oracle Corporation, this innovative guide provides a blueprint for leveraging the new culture of participation in an enterprise environment. Reshaping Your Business with Web 2.0 offers proven strategies for the successful adoption of an enterprise 2.0 paradigm and covers the technical solutions that best apply in specific situations. You will find clear guidelines for using Web 2.0 technologies and standards in a productive way to align with business goals, increase efficiency, and provide measurable bottom line growth.Foster collaboration and accelerate information dissemination with blogs and wikisImplement folksonomic strategies to achieve business intelligence, analytics, and semantic web goalsCapture and broadcast connection graphs and activity streams via social networksBring together application data, business analytics, unstructured information, and collaborative interactions in enterprise mashupsEnable rich Internet applications with Ajax, Ruby on Rails, Flash, FLEX, and other technologiesConnect your Web 2.0 ecosystem through Web services, such as REST and JSONEnsure security and compliance management