Retail Therapy Store Design Today

"The architecture and design of retail stores are powerful ingredients in the mix of components that attract customers. To tempt potential shoppers over the threshold is the first, vital step. Creating just the right environment is as important as the goods the retailer has to offer and it's not only global, high profile retailers that are turning to architects to create a signature style. Savvy retailers are turning to speciality archtiects to create, revitalise and reinvent shipping malls, strip centres anrd individual stores. Their deep understanding to retailers' needs and challenges result in the diverse offerings that are featured throught this book. These projects demonstrate contemporary trends in retail dseign, not just in merchanding, but storefronts, shop fittings, materials, layouts and the general look and feel of the space. All these factors are designed to offer an 'experience' to the dedicated shopper." - book jacket.