This contemporary book offers current perspectives on routines and rituals to extend an understanding of the scope of these concepts, with a view to challenging conventional wisdom and to offer insight for practitioners. The chapters in this book were originally published as a special issue of Journal of Marketing Management.
| ISBN-13: | 9781032889320 |
| ISBN-10: | 1032889322 |
| Publisher: | Routledge, Chapman & Hall, Incorporated |
| Publication date: | 2024-12-09 |
| Edition description: | 1 |
| Pages: | 139 |
| Author: | Julie Tinson, Pete Nuttall |
| Language: | en |
| Binding: | Hardcover |
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