This work offers the collective pairing of both sales and sales management topics. Topics such as buyer behaviour, communications, and motivation are covered early to provide students with a solid understanding of these basic concepts so they can relate them to sales and sales management. It includes salesperson profiles to show students the trials and tribulations of actual salespersons and sales managers, in actual sales settings.
| ISBN-13: | 9780130956583 |
| ISBN-10: | 0130956589 |
| Publisher: | Pearson Education (US) |
| Publication date: | 1997 |
| Edition description: | Teacher |
| Product dimensions: | Weight: 1.11 Pounds |
| Author: | Ralph W. Jackson |
| Language: | en |
| Binding: | Paperback |
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