This edition incorporates several changes occurring in both the theory and practice of sales management. Included in the book are issues which consider appropriate organizational responses to changing markets and competition, such as key account selling, direct marketing and telesales.
| ISBN-13: | 9780333710449 |
| ISBN-10: | 0333710444 |
| Publisher: | Macmillan |
| Publication date: | 1998 |
| Edition description: | 2 |
| Pages: | 378 |
| Product dimensions: | Weight: 2.07454988542 Pounds |
| Author: | Bill Donaldson |
| Language: | en |
| Binding: | Paperback |
Discover more books in the same category
