Emphasises throughout the need for salespeople to be flexible and to adapt their strategies to customer needs, buyer social styles, and relationship needs and strategies.
| ISBN-13: | 9780071315500 |
| ISBN-10: | 0071315500 |
| Publisher: | McGraw-Hill Education |
| Publication date: | 2014 |
| Edition description: | 9th International edition |
| Pages: | 496 |
| Product dimensions: | Height: 9.901555 Inches, Length: 8.598408 Inches, Weight: 2.25091969502 Pounds, Width: 0.799211 Inches |
| Author: | Stephen Bryon Castleberry, John F. Tanner |
| Language: | en |
| Binding: | Hardcover |
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