The ninth edition continues to acknowledge and emphasize the essential uniqueness of service management. The text is organized in four parts: Part One: Understanding Services, which provides a historical context as well as distinguishes the distinctive characteristics of service operations; Part Two: Designing the Service Enterprise, which covers designing the service enterprise to support the competitive strategy; Part Three: Managing Service Operations that details topics such as Managing Capacity, Demand and Waiting Lines and Service Supply Relationships and; Part Four: Quantitative Models for Service Management that addresses forecasting and managing service inventory.
| ISBN-13: | 9781260092424 |
| ISBN-10: | 1260092429 |
| Publisher: | McGraw-Hill Education |
| Publication date: | 2018-01-22 |
| Edition description: | 9 |
| Pages: | 520 |
| Product dimensions: | Height: 10.78738 Inches, Length: 8.38581 Inches, Weight: 2.08116375328 Pounds, Width: 0.70866 Inches |
| Author: | Sanjeev Bordoloi, James A. Fitzsimmons, Mona J. Fitzsimmons |
| Language: | en |
| Binding: | Paperback |
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