Now in a fully revised and updated third edition, Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured.
| ISBN-13: | 9781032941608 |
| ISBN-10: | 103294160X |
| Publisher: | Routledge, Chapman & Hall, Incorporated |
| Publication date: | 2025 |
| Edition description: | 3 |
| Pages: | 218 |
| Author: | T. Bettina Cornwell |
| Language: | en |
| Binding: | Paperback |
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