Formerly published by Chicago Business Press, now published by Sage Sports Marketing, Fourth Edition guides students in gaining a better understanding of how to develop and implement marketing strategies and tactics within the sports marketing industry. Author Sam Fullerton provides thorough coverage of this discipline′s two broad perspectives: the marketing of sports products and creating a sports platform as the foundation for the marketing of nonsports products.
| ISBN-13: | 9781948426435 |
| ISBN-10: | 1948426439 |
| Publisher: | SAGE Publications, Incorporated |
| Publication date: | 2021-10-15 |
| Edition description: | 4 |
| Pages: | 624 |
| Product dimensions: | Weight: 3.1085178942 Pounds |
| Author: | Sam Fullerton |
| Language: | en |
| Binding: | Paperback |
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