Examines the financial control of all aspects of marketing - from product costing to brand valuation. This text aims to provide a thorough survey of the areas that a marketeer needs to know about, and offers an individual approach to thinking about the market strategically.
| ISBN-13: | 9780273602316 |
| ISBN-10: | 0273602314 |
| Publisher: | Pitman |
| Publication date: | 1994 |
| Pages: | 342 |
| Product dimensions: | Height: 9.75 Inches, Length: 6.75 Inches, Weight: 1.4550509292 Pounds, Width: 1 Inches |
| Author: | David Haigh |
| Language: | en |
| Binding: | Hardcover |
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