Marketing has evolved rapidly both as an academic and practical discipline and is now regarded as a fundamental part of the activities of most progressive business and organizations. Strategic Market Relationships provides a re-examination of the nature and scope of marketing as a subject and develops ideas about how organizations originate, sustain and develop relationships with their customers and suppliers.
| ISBN-13: | 9780471494430 |
| ISBN-10: | 0471494437 |
| Publisher: | Wiley |
| Publication date: | 2002-03-05 |
| Edition description: | 1 |
| Pages: | 304 |
| Product dimensions: | Height: 9.25195 Inches, Length: 7.44093 Inches, Weight: 1.23899791244 Pounds, Width: 0.66929 Inches |
| Author: | Bill Donaldson, Tom O'Toole |
| Language: | en |
| Binding: | Paperback |
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