The focus of this text is on strategic marketing decision making in a global context.
| ISBN-13: | 9781844801428 |
| ISBN-10: | 184480142X |
| Publisher: | Cengage Learning EMEA |
| Publication date: | 2004-09-02 |
| Edition description: | 1 |
| Pages: | 343 |
| Product dimensions: | Height: 10.7 Inches, Length: 8.5 Inches, Weight: 2.05250365922 Pounds, Width: 0.8 Inches |
| Author: | Isobel Doole, Robin Lowe |
| Language: | en |
| Binding: | Paperback |
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