Provides a step-by-step guide to each stage of the marketing plan and strategy development process. An invaluable resource for students & business practitioners charged with the responsibility of developing a strategic marketing plan.
| ISBN-13: | 9780170128650 |
| ISBN-10: | 0170128652 |
| Publisher: | Thomson Nelson |
| Publication date: | 2006 |
| Edition description: | 2nd edition |
| Pages: | 316 |
| Product dimensions: | Height: 9.52754 Inches, Length: 6.77164 inches, Weight: 1.37 Pounds, Width: 0.70866 inches |
| Author: | Peter W. Reed |
| Language: | en |
| Binding: | Paperback |
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