logo
  • Strategic New Product Development for the Global Economy

Strategic New Product Development for the Global Economy

0.0 (0 reviews)
In stock (3 available)
SKU SHUB65145
$130 $87.20
Free Shipping within the US
Est. Date: Jan 5, 2026

New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back.

  • Author(s): T. Kono, L. Lynn
  • Publisher: Palgrave Macmillan UK
  • Language: en
  • Pages: 263
  • Binding: Hardcover
  • Edition: 2007
  • Published: 2007-01-17
  • Dimensions: Height: 8.50392 Inches, Length: 5.5118 Inches, Weight: 1.1133344231 Pounds, Width: 0.7499985 Inches
  • Estimated Delivery: Jan 5, 2026
Customer Reviews
0.0 (0 reviews)
Login to Write Review
No Reviews Yet

Be the first to review this book!