Strategic Planning & Policy

Strategic planning is a management technique that helps organizations set future goals and objectives to achieve more stable and predictable growth. Strategic planning also identifies the actions required to reach these goals. With another parlance, it is a methodology by which a specific roadmap is recognized for growing a doable, coherent and strong business or organization:Strategic planning encourages, managers to take a holistic view of both the business and its environment. The importance of strategic planning is its ability to harness a series of objectives, strategies, policies and actions than can work together. Managing a company strategically means thinking and accordingly taking suitable action on multiple fronts. Due to involvement of multiple operations objectives, strategies, policies or actions may, on the surface, appear contradictory and mutually exclusive, but in reality they can work together. The process of strategic planning can be as important to an organization as the results. Strategic planning can be an especially valuable process when it includes employees in all departments and at all levels of responsibility thinking about how their activities and responsibilities fit into the larger picture, and about their potential contributions. This edition is comprised of nine chapters. Chapters are thoroughly revised and new chapters are added in this edition.