Strategies for World Class Products

This book seeks to identify the essential elements of successful product design. A wide range of case studies are presented in order to identify and explore the basic principles involved in developing world class products. The book emphasizes the contribution of enlightened management practices such as teamworking, concurrent engineering and information-sharing, and includes multiple examples of the experience of real companies in applying these principles to the area of product design and development.Strategies for World Class Products is an essential guide for senior management involved in developing best-practice techniques for product development.