Sustainable Business and Competitive Strategies: Retail Industry and E-marketing

This book presents case studies and real life situations that companies and public organizations face when seeking to resolve management and business challenges caused by environmental changes and competitive business environments. Scholars from different parts of the world present models and frameworks that can be used in advancing environmentally and socially sustainable business and in creating competitive advantage. Case studies and research presented in this book provide a rich understanding abut business management in different cultural and social contexts. The case studies written be academics from the different parts of the world draw our attention the complexity involved in leading sustainable development , marketing competitive growth strategies and creating value for customers. The book comprises both research and teaching cases that can be used in enriching discussions on business management theories and models.