We are pleased to present this 2nd edition of Technological Innovation, originally published in 2008. Profiting from technological innovation is a key strategic challenge in technology-intensive industries because it requires not only scientific and engineering expertise, but also an understanding of how business and legal factors facilitate commercialization. This volume presents a multidisciplinary view of issues in technology commercialization and entrepreneurship. Chapters cover commercializing inventions in the context of the legal system and the complementary assets needed; the benefits and liabilities associated with multidisciplinary commercialization teams, including a basic guide to patents and designs; elements of strategy, including industry analysis and strategy, marketing strategy, and alliances; and finally, the financial issues in commercialization.
| ISBN-13: | 9781786352385 |
| ISBN-10: | 1786352389 |
| Publisher: | Emerald Group Publishing Limited |
| Publication date: | 2016-08-23 |
| Edition description: | 2 |
| Pages: | 432 |
| Product dimensions: | Height: 9 Inches, Length: 6 Inches, Weight: 1.9 Pounds, Width: 0.94 Inches |
| Author: | Marie C. Thursby |
| Language: | en |
| Binding: | Hardcover |
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